Cordings of Piccadilly, Eric Clapton and Graham Coxon.
Cordings of Piccadilly: Then, and now
Cordings of Piccadilly has been selling quality British country clothing to the gentry since 1839, and now has a global following that includes rock stars and royalty. It’s no wonder then that these tweed and heritage clothing experts are the sartorial sponsors of this year’s London Tweed Run.
One of their loyal rock legends is Mr Eric Clapton, the guitar hero known to his legions of fans as ‘Slowhand’, or simply ‘God’. He is so passionate about Cordings that in 2003 he became the co-owner.
Mr Eric Clapton: Guitar God, Cordings Co-owner
“Cordings was struggling, the previous owners had tried to make it fashionable and it had lost its way,” Clapton explains. “I wanted to preserve Cordings for myself, and I wanted to ensure its future for the people who still like to buy beautiful country clothes.”
Noll Uloth, Cordings MD explains “He is quite vocal in his opinion of our products, and is a delight to work with, as he instead of scrutinising balance sheets and grumbling about margins, his approach is “How can I help?”’
Clapton continues “Cordings is particularly special; it represents a philosophy of genteel service that is disappearing in London. I believe we have to strive to stay the same, and hold on to and honour the roots and philosophy.”
Eric Clapton discusses his love of Cordings
And their British rock connection spans the generations as Britpop icon, Blur guitarist and solo artist Graham Coxon is also an avid fan of their heritage style. And while Murdock London’s moustachioed barber Vincent Vincent (so Canadian they named him twice) will be providing free moustache trims at the Tea Break and judging the Best Moustache competition, Mr Coxon will be judging the Most Dapper Chap and Most Dashing Dame competitions on behalf of Cordings.
Blur guitarist and solo artist Mr Graham Coxon dressed by Cordings
Graham says that, “in terms of fashion, I’m like two fish swimming in opposite directions. I’ve never stuck with any particular look. I want to look like an old colonel and a sharp indie kid. Usually I settle for a look that, to me, is classically English. That’s why I do most of my shopping at Cordings.”
Graham Coxon’ new single ‘What’ll It Take’ from new album ‘A+E’
Get ready to be Most Dapper Chap or Most Dashing Dame at Tweed Run by visiting Cordings website here.
Tags: Blur, Cordings, Country Clothing, Eric Clapton, Gentleman's style, Graham Coxon, guitar, heritage, Murdock Mayfair, music, Piccadilly, tweed, tweed run, Vincent Vincent
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